Traverse City

Northern Michigan’s MasterCraft, Barletta, Tidewater, and Cobalt Boat Dealership

Welcome to Action Water Sports of Traverse City, the premier boat dealership in Northern Michigan. Our one-stop-shop is capable of servicing all your boating needs from Manistee all the way up to Mackinaw. At AWS of Traverse City, you’ll find a premium line-up of Barletta, Cobalt, Tidewater, and MasterCraft boats. Plus, dock & lift sales will keep your lakefront looking beautiful, and our elite service department will make sure your boat is running at its best. Need some gear for a little excitement behind the boat? Checkout our fully stocked pro shop, carrying everything from waterskis, wakeboards and wakesurfers to SUP’s, life jackets and boardshorts. If it involves boating, you can count on Action to handle it all.