About AWS | Action Water Sports

Action Water Sports, recently named #21 in Boating Industry’s “Top 100 dealers of North America,” features three boat dealerships located in Fenton, Hudsonville, and Traverse City, Michigan. AWS prides itself in providing the highest level of customer service with boat sales, watersports pro shops, and service centers. Action Water Sports also has two affiliated businesses located at Pine Lake Marina in West Bloomfield, MI as well as the Placid Wake Park cable park located in Allendale, MI.

Founded in 1990, AWS began in Holland, MI with a strong focus on customer service. “We were a very small business back then” says Jerry Brouwer, “but providing a great customer experience was key to our success.” Action would later move to a larger location in Hudsonville in 2002, open the Traverse City location in 2003, and partner with the Fenton location in 2009, formerly known as Watersports Marine. While each location has a unique store front, each location has a similar feel inside. All of the AWS locations feature a large selection of parts and product on site, a friendly staff ready to accommodate your boating needs, and a commitment to customer service and professionalism unsurpassed by any in the boating industry.

MasterCraft & Cobalt Boats Action Water Sports is an authorized dealer for Cobalt, Four Winns, and MasterCraft boats servicing boaters all over the state of Michigan. Boating offers many fun family activities including waterskiing, wakeboarding, fishing, as well as relaxing time on the water. There is simply something for everyone when your out on the boat! Let the professional staff at Action Water Sports help you find the right boat for your family and start creating memories.

Inboard Service Department Action Water Sports service technicians are factory trained and certified and receive annual training to stay on top of the latest technology. When you service with Action Water Sports, your boat will be given a complete 40 point check before service work is performed to assure your boat as much watertime as possible. After the service work is complete, our detail staff will provide a complementary vacuum and boat wash to assure your boat is cleaner leaving our parking lot than when it arrived.

With three locations across the state, AWS isn’t far from any lake in Michigan. Our service staff can dispatch dockside service almost anywhere in Michigan and with over 1,000 parts in stock, quick fixes are essential to getting you back on the water.

Watersports Life Jackets Action Water Sports is Michigan’s foremost Watersports Outfitter stocking the top brands of Connelly, HO, and Radar waterskis, as well as Byerly, CWB, Hyperlite, Liquid Force, and Ronix wakeboards. AWS also stocks a full line of tubes, skates, surfers, and more to supply your family with plenty of fun on the water. While we boast the largest selection, we also promise our customers a friendly and knowledgeable and will outfit your family with the best equipment to maximize your time on the water.

Our pro shop staff takes customer service to the next level as well. Join one of our beginner clinics throughout the summer to improve your driving, wakeboarding, surfing, or skiing skills. Our staff is passionate about watersports and AWS organizes over 50 summer events accross the state to help you progress to the next level.

Don’t have time to make it into our stores before the weekend? Find our entire selection of watersports accessories online at www.TheWakeHouse.com! Our online store ships world wide and most everything shipped to Michigan addresses arrives in one business day*. Simply order online Thursday or Friday morning and find your package waiting for you at the cottage Friday or Saturday afternoon.

customer focused… dedicated to excellence… bringing families together.

“It was a pleasure working with your staff and they were more than willing to help me in any way they could through my decision process. Randy and Mark both had a lot of great knowledge that made my purchasing very easy. Its nice walking into a place and the sales guys are just like one of your friends, down to earth, and just there to help. They are great guys. Look forward to picking up my boat this spring!”

Phillip – Rockford, MI

“I called Chris at 5:00 p.m. on Sunday of Labor Day weekend from the boat. He drove from Grand Haven to meet me at the Hudsonville store @ 7:00. He took the parts off a showroom boat to fix mine. We were able to keep our boating plans on Labor Day and ten Calvin College students had a great day on the boat, thanks to Action Water Sports’ dedicated team. Keep up the fantastic work! “

Vern – Holland, MI

“Just wanted to say thanks to the Fenton dealership, I could not be more impressed with everyone there. From Aaron our salesmen to Mark who delieverd our boat, the parts guys, Greg & Mary the owners, you all have been great to my wife and I. You really have made our boat buying experience great. We love our 2009 x-2, could not be happier with all the things we can do with it. We have had many good times with the family this summer, thank you!”

Kevin – Fenton, MI

“As Midwest Manager for both “MotorBoating” magazine and “Yachting” magazine, I have the opportunity to tour many factories, and visit with many dealers. As a longtime customer, I have the perspective of both buying a brand new MC from AWS and also having previous MCs serviced here. I can emphatically say I have been astounded at the first class service I have recieved at every juncture over the years and I have never been let down. Nobody but AWS touches my two MasterCrafts!”

Kevin – Saint Charles, IL.

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